The smartest influencer search thanks to artificial intelligence: IROIN® Discovery
written by Mandy Rippel
Photo by chester wade on Unsplash
Smarter, more intuitive, more precise: Find suitable influencers thanks to AI power. Welcome to the next level of influencer search. Our development team has added artificial intelligence to the IROIN® Discovery search. Our professional search is now even smarter.
Why does an influencer marketing software need artificial intelligence?
These 3 big advantages are offered by an AI-assisted influencer search
This is how our AI professional search works with IROIN® Discovery
Why does an influencer marketing software need artificial intelligence?
Artificial intelligence is used in many industries and fields. Now it has also arrived in influencer marketing. There are a variety of new uses thanks to machine learning technologies and advanced algorithms. AI facilitates workflows and provides new inspiration. Integrating AI tools in the influencer marketing sector increases efficiency and transforms workflows in a sustainable way.
That's why we at IROIN® Influencer Marketing Suite decided to set a new standard for our users and add AI to our popular influencer search. Influencer search has never been so smart.
Revolutionize and unleash your full power in Influencer Marketing through Artificial Intelligence. Become a pioneer and discover the trend and workflows of tomorrow.
These 3 big advantages are offered by an AI-assisted influencer search
1. efficiency increase:
An AI-powered influencer search enables fast and accurate identification of potential influencers. The AI can analyze large amounts of data and filter out relevant information such as audience interests, engagement rate, and success indicators. Similarly, it shows you accounts that match your content ideas and style. This allows you to save time and use valuable resources more efficiently.
2. target group relevance:
By using AI algorithms, an influencer search can be more targeted and accurate to specific target audience needs. You can use AI to find the influencer:s whose content, aesthetics, and personalities best match the target audience interests. This increases the likelihood that campaign messages will resonate with the right audience and drive engagement.
3. data-based decisions:
With an AI-powered influencer search, you as a marketer:in can make informed decisions based on the data analyzed by AI. An AI-powered influencer search allows marketing teams to quickly and easily identify and vet a large number of potential creators. Since AI is able to process data efficiently, millions of profiles can be analyzed in no time to find the most suitable influencers for your campaign.
This is how our AI professional search works with IROIN® Discovery
1. choose your platform and feed the AI search with your ideas.
In our influencer search tool Discovery, you can choose between Instagram, TikTok and YouTube. You can now use the smart search for all three social networks. Simply describe your content and Discovery will show you accounts that have exactly that content. For example, you can find specific travel bloggers or influencers with animals.
You can also enter a channel whose style you like and the profile you are looking for should be similar to it. Or you can use the Lookalike function to get even more precise results within seconds. There are no limits to your creativity.
Discover the newest way to find influencers who really fit you and your brand.
Determine other parameters of your influencer search.
You can further refine your search with the almost endless filter options within Discovery. For example, specify keywords, categories, and hashtags that are important to you. Also, filter the channel by follower size, audience composition, or demographic facts. There are so many criteria that support you and bring you closer to the perfect cooperation partner.
Personalize the search the way you need it. Specify concrete numbers or let our smart module surprise you. Discover new creators.
3. check the insights of the influencers.
Take a closer look at our Discovery proposals and put them under the microscope. Reports give you deep insights into your creator's content, audience, and collaborations. View follower histories, engagement rates, and the composition of followers by gender or location.
We also help you with price negotiations by calculating a media value/contribution of your creator. You can use this as a guideline for agreements or budget planning.
Best of all, you can download the reports immediately and share them with your customers or colleagues.
How you can see the new AI tool in action
Premiere at #IMconnected - Short Break: AI in Influencer Marketing
Our CTO André Kilz will present the new module in our free online webinar #IMconnected - Short Break: AI in Influencer Marketing on July 25, 2023 for the first time in more detail. Secure your seat and get exclusive application examples from our developer. Ask your personal questions directly to the expert and be there for the premiere.
Personal demonstration
Would you rather have a personal demonstration of AI Discovery Search? No problem. Book a free and non-binding demo with one of our experts. We will discuss your use case with you and our team will answer all your questions.
