Influencer Marketing Knowledge

This site is your gateway to influencer marketing - download free guides, whitepapers and templates.

Fitness Influencer Marketing-
FIBO SpecialNEW

In this guide, we examine the success of the fitness industry and shed light on influencer marketing and social media in this segment as a FIBO special.

  • This is the fitness industry

  • Top Player Brands

  • Influencer marketing in the fitness industry

Influencer marketing trends 2024

The new Influencer Marketing Trend Guide 2024 from IROIN® is here! Trends, news, development forecasts and expert assessments of influencer marketing 2024 - summarized for you.

  • +120 pages of concentrated knowledge

  • +10 current influencer marketing trends

  • +20 statements and guest contributions from leading industry experts

Recording Digital Masterclass

Here you can find out what's important. Industry experts Eileen Dillenburg, Managing Director at fischerAppelt, and Mathis Betz, Chief Executive Officer at IROIN®, reveal first-class strategies, insights, best practices and actionable knowledge to optimize your influencer marketing campaigns.

  • Philips Hue campaign

  • 3 guarantors of success

  • Key Takeaways

CMOs on LinkedIn

Find out how renowned CMOs are using LinkedIn to strengthen their personal brand and target their messages.

  • Increased visibility, credibility and closeness

  • Building a successful personal brand on LinkedIn

  • Deeper insights and engagement rates

Influencer Marketing Report 2023

Younger target groups are the consumers of tomorrow and are already an important part of the luxury market today. Influencer marketing, which is already an integral part of the marketing mix of many lifestyle brands in the premium and luxury segment, addresses them in particular.

  • Experience from over 30 years

  • Challenges

  • Maximizing influencer content

Artificial intelligence in influencer marketing

The trend topic 2023 Artificial Intelligence in Influencer Marketing - summarized compactly for you. Everything you need to know about the topic. Secure your knowledge advantage and dive into the future.

  • 15 areas of application for AI in influencer marketing

  • Opportunities & Risks

  • Opinions from leading industry experts

ANA Guidelines

Very few IM experts are familiar with the ANA guidelines, although they serve to standardize KPI calculations. International standards are defined here to make influencer marketing more comparable and uniform.

  • Definitions

  • Methodologies & Applications

  • Recommendations

Market study: Influencer Marketing
Software 2023

Together with the market research institute GreenAdz, we conducted a survey on the topic: Influencer Marketing Software from 04.04.-26.04.2023 to create more transparency, as there are hardly any current studies on this in DACH.

  • Detailed study results 

  • Trends in Influencer Marketing

  • ANA Guideline

Influencer Marketing Trends 2023

The new Influencer Marketing Trend Guide 2023 from IROIN® is here! Trends, news, development forecasts and expert assessments of influencer marketing 2023 - summarized for you.

  • +50 pages of concentrated knowledge

  • +15 current influencer marketing trends

  • +17 opinions from leading industry experts

The Hype Around TikTok - A Social Media Giant in the Fast Lane

We reveal the secret behind the TikTok hype. In this guide, you'll find everything you need to know about the short video platform TikTok and what makes it so popular.

  • Facts, figures and statistics about TikTok and its users

  • The top influencers internationally, nationally and by gender

  • The secret of TikTok's success unlocked

Influencer Marketing for Fitness

We will show you how the use of influencers in the fitness industry affects the respective marketing strategies and thus a change in the industry takes place.

  • Marketing in the fitness industry

  • Categories at Fitness-Influencer:inside

  • How to build influencer marketing for your fitness product

Plan TikTok campaigns successfully

In this guide, we'll show you how to take a step-by-step approach to planning and implementing
TikTok campaigns for more brand awareness or conversions.

  • Content types for TikTok campaigns

  • Calculate follower overlaps

  • Plan and monitor TikTok campaigns

Influencer Marketing Trends 2022

Corona, the growth of online commerce and the TikTok boom have had a major impact on the digital world. We present the most important influencer marketing trends for 2022.

  • Rising Star TikTok

  • Closer cooperation with nano- and micro-influencers

  • Social commerce becomes essential

Influencer Kit for Marketeers

The Influencer Kit for Marketeers offers helpful tips on how to select and approach influencers, as well as templates for contracts and briefings.

  • The right way to approach influencers

  • Must-haves in the contract

  • The perfect briefing

Choosing an Enterprise Influencer
Marketing Software

A comprehensive catalog of requirements supports you in comparing different influencer marketing software providers.

  • Long-term influencer marketing strategy

  • The optimal influencer marketing workflow

  • Instructions: Checklist for strategic software selection

Green Marketing with Sinnfluencer:innen

The guide is based on a study by a research group at the University of Erfurt in cooperation with IROIN®. Find out which factors influence the credibility of Sinnfluencer:innen.

  • Why green influencer marketing?

  • Green marketing: background, principles and tips

  • How to find real Sinnfluencer:inen: Results of the study

Influencer comparison calculator

When planning your campaign, compare the costs of micro and macro influencers. Make sure that you use your budget in a targeted and optimized way.

  • Key differences between Micro- & Mega-Influencer:inside

  • Cost comparison of mega- and micro-influencers:inside

  • Extend reach with influencer ads

Influencer Marketing on TikTok

Why is influencer marketing suitable on TikTok? How do I find the right influencers? Learn everything about the young hype platform in our TikTok Guide.

  • Main target group on TikTok

  • Find suitable influencers on TikTok

  • Best Cases: Successful campaigns with TikTok Influencer:innen

Influencer Marketing Cost Calculator

Excel spreadsheets are useful before using technology in influencer marketing. List all costs of your influencers and campaigns clearly.

  • These factors influence marketing campaigns

  • Excel cost calculator for influencer marketing campaigns

  • Step-by-step instructions for the Excel cost calculator

The best influencer prices,
CPMs & Channels

What does influencer marketing cost? For a better insight, we have compiled relevant insights into the costs in our guide.

  • The crisis-resistant marketing strategy

  • What do influencers cost?

  • The big overview: Influencer CPMs by social media channel

Success through data & technology

Influencer marketing is being taken to a new level with the help of data-driven technology. Learn all about data, influencer fraud analysis and KPIs in influencer marketing.

  • Influencer marketing as a must

  • With the right data for valid success measurement

  • The path to the optimal workflow

BVDW Study: Survey on Influencer Marketing in Companies

How much budget do German companies plan for influencer marketing? Do the influencer marketing teams in the companies work with software and tools?

  • Survey from 05.11.2020 to 31.01.2021

  • The Corona pandemic has increased the importance of influencer marketing

  • More than half of the companies have people responsible for influencer marketing

Want to learn more about the software?

Our experts will be happy to advise you!

 

Mathis Betz
CCO

Nicole Nürnberger
Sales Operations