Features / Campaigning
Control and evaluate campaigns
From planning and execution to evaluation: keep track of everything at all times with the campaign tools.
Successful campaigns start here
The IROIN® campaign management simplifies and accelerates your planning workflow. Define all relevant parameters in the campaign setup, such as start and end dates, media budget and channels. The campaign goal can also be recorded here to compare it with the real result in the final reporting.
Making decisions together
Use campaign suggestion lists to reject or confirm influencers with a single click. Justify your decisions in the notes if necessary and make the selection process even more transparent for all decision makers. If team members do not use the software, you can simply export the suggestion list as an Excel spreadsheet.
New
Taking detailed planning into your own hands
With IROIN® Influencer Marketing Suite you plan the orders and postings for all influencers. Set the posting type, define the number of postings, the date of publication and the budget distribution. Drag and drop the status of the postings per Influencer into your personal process steps of the campaign management. Categorize the Influencer by assigning individual tags.
Track campaign successes live
The campaign dashboard gives you a quick overview of the current KPIs such as reach, interactions, and engagement rate. Check how much of the total budget has been spent so far and how many of the planned posts have already been published. The posting schedule helps you keep track of everything. In addition, you can view the latest and best-performing posts.
Full control during ongoing campaigns
IROIN® also ensures brand safety for your campaigns. The software monitors and stores all postings. Based on defined hashtags and mentions, the automated content check searches for posts and identifies them for each influencer. Missing hashtags or mentions are marked for you.
Measure creative content analytically
Our data-driven technology continuously analyzes your campaign with real-time data such as posting impressions or story views. During and after the campaign, reports show all the important KPIs. Compare the price per thousand contacts or the cost per result to monitor and optimize your budget.
Everything in view - even without software
With the IROIN® workbook you get a direct overview and can share your campaign workflow with others. The workbook is downloaded as an Excel file. You can see your influencers with all the important data, the posting schedule and the calculation of the costs in relation to the reach.
Let our product specialists guide you through the software
Discover your numerous advantages of IROIN® Influencer Marketing Suite and get to know the software. Our consultants are happy to learn more about your personal use case and show you how to get the most out of your influencer marketing.
All our modules at a glance
