Become an Influencer Marketing
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Monthly trends and news from Instagram, YouTube, TikTok & Co.
The top influencers. Free campaign how-tos, tips and cases.
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Benefits of an Influencer Relationship Management Tool
Influencer relationship management is the key to long-term success. IRM tools help companies make their influencer marketing activities more efficient and effective. Here are 10 benefits of an influencer relationship management tool.
IROIN® in the podcast talk at Influence by Design
Mathis Betz and Jeanette Okwu in a podcast talk about the influencer marketing software IROIN® and current developments in influencer marketing. Read the summary now or listen directly.
Stefan Raab's return to Instagram as a social media phenomenon
Stefan Raab's comeback on Instagram moved the online world and his posts went viral. Here is the background and profile insights.
The importance of standardization for the growth of agencies
Process standardization increases the growth potential of agencies. Clearly defined workflows optimize internal processes, improve quality and strengthen competitiveness. Our software solution, IROIN®, supports agencies in standardizing and automating their processes.
Long-term collaboration: a win-win strategy for brands and influencers
Influencer marketing managers are increasingly focusing on long-term collaborations with creators. This offers many advantages for both parties. Trust and common goals are a cornerstone for successful long-term collaborations.
The basis of influencer marketing: authenticity and credibility
In influencer marketing, authenticity and credibility are the foundation for a trusting relationship between influencers and their community. But how real are influencers really? One thing is certain: authenticity and credibility will still be the basis for successful influencer marketing in 2024.
10 trends that will shape influencer marketing in 2024
A new year has begun and it's time to take a look at the developments and forecasts in influencer marketing. The social media landscape changes regularly with new networks, up-and-coming creators and hyped trends. A look into the crystal ball reveals: this year will also be exciting in influencer marketing.
The influencer marketing events 2024
The Influencer Marketing Events 2024 are listed here. Trade fairs, workshops, congresses and conferences - here are the industry's most important events relating to social media and influencer marketing.
How agencies can still win pitches in 2023 - Vorsprung durch Technik
Agencies need to upgrade their technology in the battle for the marketing budgets of large companies. Software-supported processes ensure the efficiency and transparency that clients need as a basis for their business decisions.
Influencer marketing for Black Friday and Cyber Monday: how to increase your sales
Influencer marketing is an effective way to attract new customers and increase sales. On Black Friday and Cyber Monday, consumers are particularly willing to buy. Find out how you can take advantage of this opportunity here.
The secret to the success of the influencer campaign by eliasn97 and Signify's "Philips Hue" (OMR Masterclass 2023)
On November 7, 2023, the OMR Masterclass by IROIN® x fischerAppelt took place with the topic "How Signify makes its lighting system "Philips Hue" shine with influencer marketing". Here are the insights from the award-winning creator campaign.
IROIN® and klima&so: Working together for more sustainability in influencer marketing
With our partnership with klima&so, we are entering the sustainable future of influencer marketing. Calculate the footprint of your influencer marketing campaign directly in our software. Together for transparency and environmental protection.
Content Approval - everything important summarized
Everything about the process of content approval in influencer marketing. Find out what content approval is, what the workflow and steps are, and the most common mistakes in the process. You'll also find tips & tricks on how to make your content approval even easier thanks to software.
The best influencer marketing software for agencies
Influencer marketing agencies face special challenges. That's why we developed IROIN® Influencer Marketing Suite together with agencies, for agencies. It offers a wide range of functions that simplify and accelerate the workflow. Here are 10 reasons why Germany's top agencies are already using IROIN®
Myth or reality? The truth about influencer marketing tools
Countless myths persist about influencer marketing software. Too expensive, too complex or simply not needed are just 3 of the big assumptions. Put an end to them! We'll dispel the biggest claims and show you why influencer marketing tools can really help you.
Influencer marketing for luxury brands
Influencer marketing has long since arrived in the luxury segment and creators are becoming testimonials for premium brands. The development, opportunities and challenges identified by the agency WHITE Communications summarized for you.
These are the most popular brands for traditional costume fashion
Autumn folk festivals mean it's traditional costume time again. Dirndls, lederhosen and the like are in. That's why we analyzed the most popular traditional costume brands on social media. Here are the top 10 with the most followers on Instagram.
The top learnings of the #IMconnected from September 13, 2023
Part 4 of our successful online webinar series #IMconnected - The insights & learnings summarized for you: Influencer marketing in the luxury and sports segment, compelling UGC content, corporate influencers and integrated campaigns.
5 reasons why hotels should do influencer marketing
Influencer marketing gets your hospitality business noticed and drives reservations. Whether you're a hotel, campground, or vacation rental, here are 5 great reasons why you should incorporate influencer marketing campaigns into your strategy today.
Influencer and affiliate marketing strategies - the dynamic duo in marketing
Integrating influencer marketing strategies into an affiliate program will become more important for brands to get the most out of their creator partnerships. Jeanette Okwu shows why and how in her guest post.